Take Your Bag for a Walk


This is a Messenger original project, designed to make people think and act, and was one of the first campaigns for adopting cloth bag use in the city of Toronto. Our original run was hand silkscreened by us in our studios, and the bags were so popular we did a proper production run and sold them on their own website. The concept is simple: to change your behaviour, adopt a new habit -- take your bags with you "for a walk" and you'll reduce your use of plastic bags by incorporating this simple change into your life.

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