I proposed the idea of Poetica as a "take" on an Artist Series when I was developing concepts for Southbrook's packaging. It captured so much of Southbrook's essence... love, beauty, connectedness, and the tradition of expressing the sublime in nature... through poetry. Canadian poetry, specifically. I have curated the "gallery" of poems since its inception, working closely with the Canadian poets whose words grace the labels, and guiding each poem into its unique visual form. After all, wine is bottled poetry. –LW

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